Regional Marketing Director, Central
Marketing
Berlin, Germany · Warsaw, Poland
正社員
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
Job Overview
We are looking for a unique individual who can seamlessly blend expertise in marketing, finance, and data while managing regional portfolio allocation to drive growth. This role is not just about marketing execution—it’s about balancing investments across countries, optimizing strategies, and exceeding regional targets.
As the Regional Marketing Director, you will take full ownership of marketing execution across the region, ensuring the right team, strategy, and operating model are in place to elevate performance. The goal is building the regional marketing team, establishing best practices, and driving strong business impact to reach our ambitious growth goals.
You will report to the VP of Growth Marketing and work closely with key stakeholders, including:
- Regional General Manager (GM) to align marketing with overall business growth
- Finance teams to optimize marketing investments and efficiency
- Consumer business team to drive adoption of strategic products such as Wolt+ and our new Delivery Verticals (e.g. retail products, groceries)
- Regional teams (Sales, Ops) to ensure regional strategies are effectively executed at a market level
- Central functions such as product, operations, and partnerships to unlock new growth levers
Key Responsibilities
Growth Strategy & Portfolio Management
- Develop and execute a regional marketing strategy that balances growth across different markets while maximizing overall impact.
- Own the regional marketing investment portfolio, ensuring resources are allocated efficiently across countries and channels.
- Partner with finance teams to build business cases for marketing investments, ensuring data-driven decision-making.
- Identify and scale effective growth levers, spanning paid marketing, organic initiatives, and innovative approaches.
Full Consumer Budget Management
- Own and manage the entire regional consumer marketing budget, ensuring the optimal balance between growth objectives—GOV (Gross Order Volume), new user acquisition, and efficiency.
- Allocate investment across different marketing layers, including brand building, tactical campaigns, and brand activations, to maximize short-term impact while sustaining long-term growth.
- Work closely with finance and leadership teams to ensure marketing spend aligns with business priorities and delivers strong ROI.
Performance & Data-Driven Decision Making
- Leverage data and analytics to optimize campaigns and improve marketing efficiency.
- Track and improve key growth metrics such as customer acquisition cost (CAC), lifetime value (LTV), and payback periods.
- Continuously experiment with new marketing approaches to drive sustainable and scalable growth.
Team Building & Leadership
- Hire, structure, and develop a high-performing regional marketing team.
- Elevate the level of marketing expertise in the region by attracting top talent.
- Foster a culture of agility, experimentation, and performance-driven execution.
Cross-Functional Collaboration & Innovation
- Work closely with the Regional GM and local teams to ensure marketing strategies align with overall business objectives.
- Partner with product, operations, and consumer business teams to drive adoption of key initiatives.
- Explore and implement new acquisition channels, partnerships, and non-traditional marketing opportunities.
Who You Are
- Strategic thinker who can balance high-level vision with hands-on marketing execution.
- Financially astute, with an understanding of growth metrics and unit economics.
- Data-driven decision-maker with experience in both performance marketing and analytics and long-term brand building.
- Internationally experienced, with a strong understanding of scaling across multiple markets ideally in App, Ecom, Gaming verticals.
- Skilled leader who can build, develop, and inspire a high-performing team.
- Innovative and creative, always looking for new ways to drive impact beyond traditional marketing tactics.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.