Marketing Manager – Restaurant Partnership (m/f/x)
Marketing
Berlin, Germany, Germany
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
As a (Senior) Marketing Manager – Restaurant Partnership, you will develop and execute tailored marketing strategies aimed at improving partner visibility, driving growth, and increasing customer engagement on our platform.
To accomplish this, you’ll need to work both strategically as well as operationally and be a data-driven doer who’s not afraid of getting your hands dirty. You’ll work closely with the commercial account management team, our partners as well as the local marketing team in Germany. This position is based in Berlin, and some travel within Germany might be required. You’ll report directly to the Head of Restaurant and Partnerships Marketing.
Key Responsibilities:
1. Marketing Strategy Development:
- Develop and execute marketing strategies customized for the most popular restaurant partners on the Wolt platform.
- Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.
2. Campaign Planning and Execution:
- Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.
- Collaborate with the local marketing team and our media agencies to create various advertising content, including digital ads, social media promotions, digital out of home, email marketing & more.
- Manage the marketing budget for our exclusive partners, ensuring efficient resource allocation and adherence to financial targets.
3. Partnership Management:
- Develop and maintain strong relationships with key stakeholders at our exclusive restaurant partners.
- Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.
4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:
- Ensure that partner restaurants maintain consistency within the Wolt app, aligning with our brand guidelines.
- Explore opportunities for cross-promotions with other brands or influencers.
- Collaborate on co-branded marketing initiatives to drive growth and customer engagement.
- Support the creation and setup of various customer engagement tools like newsletters, push notifications, in-app pop-ups, and local incentive campaigns.
5. Performance Reporting, Data Analysis & Insights:
- Prepare regular performance reports highlighting key metrics and areas for improvement.
- Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.
- Use data-based insights to optimize marketing strategies and improve return on investment (ROI).
- Tenor experience in marketing, with a strong track record in campaign management and a broad marketing toolkit.
- Experience in B2C marketing and strategic partnership.
- Fluency in German and English (or strong proficiency) to effectively collaborate with diverse stakeholders.
- Hands-on and strategic mindset—able to develop marketing initiatives, execute campaigns, and drive results.
- Data-driven approach, using analytics to inform campaign strategies, measure impact, and optimize performance.
- Strong stakeholder management skills, experienced in collaborating across internal teams, external partners, and agencies.
- Self-starter and team player, capable of managing multiple projects simultaneously in a fast-paced environment.
- Excellent interpersonal and communication skills, with the ability to influence and build strong relationships.
- Organized and detail-oriented, with a structured approach to problem-solving and project execution.
- Proactive and adaptable, thriving in dynamic environments and comfortable with ambiguity.
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
What we offer:
- Exciting Challenges: You'll be at the forefront of building the new vertical strategy at Wolt and creating marketing strategies for our partners, facing dynamic and engaging challenges in a fast-paced environment.
- Impactful Work: Your efforts will directly contribute to the success of our partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.
- Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement while staying at the cutting edge of digital marketing and analytics.
- Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.
- Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
- Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.
- Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.
- Flexible working hours & hybrid model
- Dog-friendly office culture.
Please note that we do not accept applications sent by mail. You should submit your application through our careers website!
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.