Global Data & Insights Lead - Wolt Ads
Marketing
Berlin, Germany
正社員
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
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Company Overview
Wolt is the leading local commerce platform in several markets across Europe and Asia. Wolt makes it incredibly easy for you to discover and get what you want. Delivered to you – quickly, reliably and affordably. And by doing so, we make cities better places to live.
Wolt is embarking on a very exciting journey: to build one of the most important Retail Media ecosystems in the 30+ countries we operate, so brands can leverage consumer insights, connect with shoppers via advertising in-app and off-app and deliver unforgettable brand experiences to our millions of shoppers.
Role Overview
We’re now looking for a Global Data & Insights Lead to help shape and scale the commercial foundation of our Data & Insights products. This includes our upcoming Clean Room capability, self-serve insights dashboards, and new audience products that extend targeting and measurement beyond the Wolt app.
In this role, you’ll turn complex data capabilities into simple, valuable commercial offerings for brands and agencies. You’ll work closely with Product, Sales, PMM, Data Science, and Legal/Privacy to define packaging, pricing, positioning and go-to-market plans.
If you enjoy working at the intersection of product, commercial strategy and data — and want to help build something foundational for the future of Wolt Ads — this is a great opportunity.
What You’ll Be Doing
Commercial Strategy
- Shape our Data & Insights product portfolio, packaging, and key customer segments.
- Own pricing across subscription, usage, enterprise, and performance models.
- Define when products should be self-serve vs. managed, and how they roll out across markets.
- Create clear, practical GTM materials – from sales plays to pitch decks and demos.
Product Partnership
- Turn customer and market input into sharp product requirements and priorities.
- Work closely with Product, Data Science, and Engineering on MVPs and success metrics.
- Test and scale new commercial ideas (e.g., pricing pilots, Clean Room trials).
Go-to-Market & Sales
- Partner with Sales and Agencies to build the right packages and enterprise proposals.
- Support commercial discussions, SLAs, and terms for Clean Room and audience deals.
- Equip Sales, AMs, and Agencies with simple, effective enablement and training.
Operations & Governance
- Define commercial KPIs, forecast ARR, and support revenue reporting.
- Collaborate with Finance on billing models and usage measurement.
- Ensure our data products stay commercially consistent and aligned with privacy and consent requirements.
Our Humble Expectations
- 5–8+ years in product-commercial, product marketing or commercial strategy roles in data/analytics, retail media, ad-tech or publisher data.
- Experience commercializing data products, Clean Room solutions or privacy-safe data sharing.
- Strong commercial skills: pricing, packaging, revenue modelling, enterprise agreements.
- Ability to work closely with Product and technical teams to shape roadmaps and MVPs.
- Comfortable collaborating with Sales, Agencies, PMM and Legal/Privacy stakeholders.
- Analytical mindset with confidence in pricing models, forecasts and BI tools.
- Clear communicator with strong customer-facing and internal storytelling skills.
- Hands-on, proactive and comfortable navigating a fast-moving matrix environment.
Nice to Have
- Experience with CPG advertisers/agencies or payment partners.
- Background in self-serve data tools or data monetisation programs.
- Familiarity with Clean Room vendors, AppsFlyer, DMPs and data privacy frameworks.
What Success Looks Like
- Growing adoption and revenue contribution across Data & Insights products.
- Clear, scalable packaging and pricing that Sales and Agencies use consistently.
- Product roadmap shaped meaningfully by commercial impact.
- Strong compliance and commercial hygiene for Clean Room and Data Collaboration deals.
- Repeatable plays, customer wins and case studies within the first year.
Your First 90 Days
- Speak with top customers and Sales/Agency teams to understand needs and opportunities.
- Propose a clear three-tier packaging and pricing model.
- Launch a Clean Room pilot and a brand Insights subscription pilot.
- Deliver core enablement: sales playbook, demo scripts, ROI calculator and commercial templates.
- Influence the product backlog with a revenue-aligned prioritisation view.
How You’ll Use AI
- Use AI/ML to support automated insights generation in dashboards.
- Use generative tools to speed up pricing scenarios, sales collateral and pitch materials.
- Partner with Data Science on audience models, measurement frameworks and AI-driven pricing experiments.
- Ensure all AI use remains privacy-safe, ethical and transparent for brands.
What We Offer
- A high-impact role where you’ll shape the future of Wolt’s Retail Media and Data & Insights ecosystem across 30+ markets.
- A genuinely humble, friendly and international culture with cross-functional teams across Product, Data, Sales and PMM.
- Flexibility and autonomy — work hybrid, and own your roadmap, decisions and way of working.
- Competitive compensation & growth including salary, equity, benefits and the chance to build and scale a core global function.
Wolt Ads is constantly expanding and evolving, check out how we help businesses grow and what opportunities lie ahead! https://explore.wolt.com/en/fin/wolt-ads
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
"We trust our people and give them the freedom to own their domain.
In day-to-day, this means meaningful responsibilities and feedback for every employee at Wolt."
- Catalina, Global Head of Wolt Ads
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.
"We trust our people and give them the freedom to own their domain.
In day-to-day, this means meaningful responsibilities and feedback for every employee at Wolt."
- Catalina, Global Head of Wolt Ads
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.