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Product Design

Product Design
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We craft delight

At Wolt, design is at the heart of everything we ship. It’s in our DNA to craft delightful, finessed experiences for all our users. Our mission is to craft products that our users love to adopt into their daily lives.

Our designers support our teams with everything from choosing the right areas to develop and building new concepts – all the way through to the finer details that can turn a good experience into a great one. 

While embedded in our cross-functional product development teams, our designers are also part of our wider design community at Wolt.

Check out our Product+ Playbook
Wolt Design team, square image

We take pride in our work

A great product makes life better for people who use it. That’s been our mindset since day one.

How we design

Our vision — the whole city, delivered

Our vision is big — the whole city, delivered within minutes. Essentially, we’re building a mall in your pocket. We started with the food court on the top floor, and have since expanded to groceries on the ground floor along with all the other shops, stores and boutiques in the middle.

To build this we’re connecting three parties: our customers, courier partners and merchants. Seamlessly and in real-time. In product design we craft great, usable experiences for all our customer groups, as well as internal teams at Wolt.

Check out our Product+ Playbook
Mall in a pocket.png

Customer delight reimagined

We obsess over details and usability. While we move fast, we always make sure to take time to polish the finer details of the user experience. 

Whether it’s through user research, animation or digging into the data, we always focus on creating meaningful, loveable user experiences. And that’s why we’re humbled, yet proud to say our customers give us the best ratings in the industry with 4.8/5 on App Store and 4.6 on Google Play*.

*global average based on more than half a million ratings in November 2023 

Square: product, design, user flow

Designing for millions

Designing for millions means everyone in the team has an impact. We design products for millions of users, tens of thousands of courier partners and thousands of merchants, as well as thousands of internal customers at Wolt.

Each user group has their own app, and it’s our job to make sure it makes the user’s life easier and their journey with Wolt delightful. 

Square: product week, lights

Built on ownership and trust

We value autonomy and ownership — you’re trusted to do the right thing here. As embedded members of product teams, our designers are involved in the full life-cycle of product development.

We respect each other’s ideas, opinions and expertise. Together we aim high, but stay humble and help each other out.

Square: product, ownership and trust, product week, focus, crowd

Inside our Product Design team

Design Researcher

Understanding our users is key to building products that fit their needs. Our UX researchers engage with our various user groups to thoroughly understand their needs and collect insights that help us drive our products into the right direction.

Product Designer

Our product designers are problem solvers. They truly shine in simplifying complex systems, designing thoughtful, polished user experiences that are grounded in real-world use cases and business needs. In tight collaboration with our cross-functional product development teams, our Product Designers turn high-level concepts into production quality designs – ensuring world-class execution of our vision.

Content Designer

Our content designers create consistently delightful experiences through a clear, concise, and human tone of voice.

Motion Designer

Our motion designers breathe life into our products through the magic of motion. They ensure we stay on top of our game, keeping our user experience at a world-class level.

Design Researcher

Understanding our users is key to building products that fit their needs. Our UX researchers engage with our various user groups to thoroughly understand their needs and collect insights that help us drive our products into the right direction.

Product Designer

Our product designers are problem solvers. They truly shine in simplifying complex systems, designing thoughtful, polished user experiences that are grounded in real-world use cases and business needs. In tight collaboration with our cross-functional product development teams, our Product Designers turn high-level concepts into production quality designs – ensuring world-class execution of our vision.

Content Designer

Our content designers create consistently delightful experiences through a clear, concise, and human tone of voice.

Motion Designer

Our motion designers breathe life into our products through the magic of motion. They ensure we stay on top of our game, keeping our user experience at a world-class level.

Hear it from our people

“Design scales when it’s built on conviction, curiosity, and care—balancing bold ambition with the smallest details that show people they matter”

- Stanley, VP, Head of Product Design

Read Stanley's story
stanleywood-2025-v2 (1)

“I love logical problem-solving, and almost everything we do is about solving very challenging design problems.”

— Annu-Maaria, Principal Designer

Read Annu-Maaria's story
Square: product: annu-maaria profile pic

“This isn’t the kind of internship where you’re limited to small tasks or just supporting others. At Wolt, you’re trusted to take on projects independently, but with strong support from senior team members and close collaboration with cross-functional teams."

— Justas, Product Designer

Read Justas' story
Justas - cover image, square

We build beautiful products, the Wolt way

We build at scale, but stay small at heart. And together, we're building the delivery of (almost) everything.

Product: woman working on laptop
Product: yuho on desk
Product: whiteboard, woman
Product: Coding on computer
Product: mariana, stage, presentation, product week
Product: berlin office, working together, office shot
Product: hackathon, engineering, working together, group
Product: whiteboard, two people, berlin
Product: Hackathon 2022 - kicking off
Product: product week
Product: product week, presentation, jacopo, data
Product: engineers, working together, hackathon
Product: product week, niilo, vincent, on stage, presentation
Product: woman working on laptop
Product: yuho on desk
Product: whiteboard, woman
Product: Coding on computer
Product: mariana, stage, presentation, product week
Product: berlin office, working together, office shot
Product: hackathon, engineering, working together, group
Product: whiteboard, two people, berlin
Product: Hackathon 2022 - kicking off
Product: product week
Product: product week, presentation, jacopo, data
Product: engineers, working together, hackathon
Product: product week, niilo, vincent, on stage, presentation

We get together, every year

Take a peek at Product Week — our annual event where all our colleagues from engineering, design, product management, data and security teams gather together to collaborate, mingle and have fun.

More on the blog.

Wolt new icons - blog - alternative image

Tech

Behind Wolt’s New Icons: Designing a System That Scales

Francesco Cutolo

Aug 15, 2025
Stanley Wood

Tech

A conversation with Stanley Wood, VP, Head of Design

Jan 13, 2025
Zoom in and out approach

Design

Zoom in and out: An approach to designing operational tools

Giang Nguyen

Jun 2, 2023
An overview of the multi-page scrollable bottom sheet UI design  - cover image

Tech

An overview of the multi-page scrollable bottom sheet UI design

Jul 6, 2023
Introducing Content Design at Wolt; Nicole

Design

Introducing Content Design at Wolt - Making the unknown known ✨

Nicole Michaelis

Oct 13, 2023
Design days open image

Design

Design Days 2024: Magic through Delight

Stefanus Sunarja

Jul 9, 2024
easter-egg-game-blog-hero-1.webp

Design

Launching and revamping one of Wolt’s most beloved features

Mia Lavanti

Nov 25, 2022
Designing online retail experience

Design

Trust and beyond: designing for online retail experience

Xiaoyu Ji

Dec 9, 2022
Wolt tech blog
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