Local Marketing Campaign Manager
Marketing
Berlin, Germany
Full-time
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
Are you a strategic thinker who still likes getting their hands dirty with strong project management skills, capable of driving high-visibility brand initiatives? Do you excel at turning ambitious ideas into actionable plans while keeping multiple stakeholders aligned? If so, we’d love to hear from you! With Local Marketing we want to make the Wolt brand visible on the ground in our Wolt cities.
We see this as a multilayered marketing-led visibility initiative aimed at making Wolt unmissable in Germany. Through courier and venue branding, local events, and digital activations, this project will shape how customers interact with Wolt in the physical and digital world in the cities they reside in.
What you’ll be doing
As a Local Marketing Campaign Manager, you will own execution while contributing significantly to our local marketing strategy. You will ensure timely delivery, budget alignment, and seamless collaboration across teams and external partners. From launching branded courier assets to rolling out venue visibility kits and digital activations, you will be at the core of Wolt’s brand expansion efforts.
Day-to-day in this role you’ll:
- Project Management & Execution: Lead the end-to-end development and implementation of local marketing initiatives across multiple workstreams, ensuring all deadlines and budgets are met.
- Cross-functional Coordination: Work closely with brand, media, partnerships, and operations teams to execute initiatives such as courier branding, venue merchandising, and local events. Establish processes and documentation to coordinate efforts across 20+ cities in Germany.
- Stakeholder Alignment: Maintain clear communication with key stakeholders, including agency partners, city teams, and leadership, ensuring all deliverables align with business objectives.
- Campaign Tracking & Optimization: Develop a measurement framework to assess the effectiveness of branding initiatives—tracking venue adoption rates, courier visibility impact, and engagement in local marketing events.
- Budget & Timeline Oversight: Own the project budget and roadmap, ensuring efficient allocation of resources while adapting plans as needed.
- Vendor & Partner Management: Oversee relationships with branding agencies, merchandise suppliers, and event organizers to bring local marketing initiatives to life.
- Problem-solving & Agility: Proactively navigate challenges, adapting execution strategies while maintaining momentum and impact.
Our humble expectations
- 4-6 years of experience in project management, marketing activations, brand execution, or a similar role.
- Proven ability to manage multiple workstreams with various stakeholders in a fast-paced environment.
- Experience in brand visibility initiatives, OOH marketing, or local activations is a plus.
- A data-driven mindset with the ability to track, report, and optimize campaign performance. Creativity in measuring marketing impact is essential, as some metrics may be difficult to quantify.
- Excellent communication and stakeholder management skills.
- A proactive, hands-on attitude—you get things done!
- Fluency in English; German is a plus.
What we offer
- The chance to shape how Wolt shows up in the real world, from courier branding to digital presence.
- Exciting Challenges: You'll be at the forefront of marketing strategies for our exclusive restaurant partners at Wolt, facing dynamic and engaging challenges in a fast-paced environment.
- Impactful Work: Your efforts will directly contribute to the success of our exclusive partners, helping them drive sales, attract new customers, and strengthen their awareness within the Wolt platform.
- Professional Growth: Joining a team of marketing experts, you'll have opportunities for career development and skill enhancement, while staying at the cutting edge of digital marketing and analytics.
- Collaborative Environment: You'll work closely with external stakeholders, agencies, and cross-functional teams, fostering collaboration and innovation in achieving common goals.
- Competitive Compensation: We offer a competitive salary and benefits package, ensuring your dedication and expertise are rewarded appropriately.
- Dynamic Culture: Join a company known for its innovative and forward-thinking culture, where adaptability and strategic thinking are highly valued.
- Immediate Impact: Begin your role as soon as possible, making an immediate impact on our restaurant partners and the Wolt platform.
- Flexible working hours & hybrid model
- Dog-friendly office culture
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.