The Content Specialist, reporting to Head of Brand Marketing is responsible for executing customer communication and localisation efforts locally. This role is responsible for ensuring the content is engaging and enhancing the cultural relevance on a market level. In this role, you will collaborate cross-functionally assisting localisation for multiple projects and campaigns, both regional as well as central campaigns. You will also be responsible for creating and curating user-generated content (UGC) for social media platforms, working with collaborators and influencers to generate authentic and engaging content that resonates with target audiences. You will work in an international Content team with colleagues in 8 different countries and get the opportunity to learn more about other cultures and local nuances.

Responsibilities & Duties

• Plan and execute content for local and regional campaigns across App (Discovery), CRM, SoMe and influencer marketing activities.
• Translate, write and ensure marketing materials and other content are culturally and linguistically appropriate.
• Work closely with central copywriting teams to understand tonality and overall brand in our messaging.
• Implement changes in in-app inventory (such as Discovery) in collaboration with Consumer team
• Collaborate with influencers and/or influencer marketing agencies to create and share engaging content.
• Support in broader marketing campaign execution where needed.
• Manage day-to-day operations of partner marketing efforts, including promotions, emails and in-app activities.
• Support the Regional Content Manager in coordinating local designers and other third party providers.
• Collaborate with global teams to align regional strategies with global standards.
• Monitor and analyze content performance, providing insights and recommendations for improvement.

Profile & skills

• Creative and Analytical Thinker: ability to balance creativity with analytical thinking to create compelling and data-driven content
• Detail-Oriented: exceptional attention to detail, ensuring high-quality, error-free content
• Team Player: proven ability to collaborate effectively with cross-functional teams
• Copywriting and Editing: excellent writing, editing, and proofreading skills with a strong command of grammar and style
• Social Media Management: proficiency in managing and creating content for social media platforms
• Project Management: strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Communication Skills: excellent verbal and written communication skills in Japanese and English, with the ability to convey complex information clearly and concisely
• Brand Voice and Tone: ability to maintain and evolve the company’s brand voice and tone across all content channels

• Bachelor’s degree in Marketing, or a related field.
• Experience in content creation and localization.
• Strong creative writing and translation skills with attention to detail.
• Familiarity with cultural nuances and local market trends.
• Ability to work effectively in a fast-paced environment.
• Fluency in English and Japanese is required.

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.

You will fit into a truly diverse team across 23 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.

What you’ll get by joining us:

Opportunity to be part of building something exceptional, in an international environment
Lots of learning and growth in a globally scaling tech company.

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

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