CRM Specialist Subscriptions (m/f/d)
Berlin, Germany, Germany · Berlin, Germany, Germany
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
Are you a CRM enthusiast with a knack for crafting and executing successful campaigns? Do you have a sharp analytical mind when it comes to evaluating campaign performance? If you're nodding enthusiastically and are also passionate about fostering user loyalty, you're in for an exciting journey with Wolt+ – our premium subscription service. We're eager to connect with you!
Role Background
Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics to 28 countries across Europe and Asia today. And we’re just getting started.
Regardless of how fast we are growing, we strive for the best in the world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 28+ markets. Now we are searching for a CRM Specialist to join the Global Marketing Automation team where your primary goal will be to increase engagement across lifecycle stages for Wolt+.
What is Wolt+?
Wolt+ is our monthly subscription service offering zero delivery fees on orders from eligible restaurants and stores – along with exclusive offers just for Wolt+ members.
As a CRM Specialist at Wolt focusing on Wolt+, your mission is to drive sign-ups and loyalty among our customers by implementing and championing our CRM strategy across all 21 Wolt+ markets (still growing).
You will take on the responsibility of managing the localization process, executing global campaigns, crafting A/B tests, and conducting comprehensive campaign performance analysis.
What you’ll be doing
- Work closely with the CRM Manager to execute and refine the Global Wolt+ lifecycle strategy, ensuring alignment with business goals.
- Develop and implement global seasonal CRM campaigns across multiple channels, including email, push notifications, and in-app messaging.
- Manage and coordinate all aspects of campaign execution, collaborating with key stakeholders on planning, content creation, creative development, localization, and performance analysis.
- Continuously optimize CRM campaigns using data-driven insights to enhance customer acquisition, engagement, retention, and re-engagement.
- Design and run A/B tests to gather actionable insights, driving the development of future campaigns that maximize customer impact.
- Build and maintain dashboards in Looker, providing clear campaign performance analysis and reporting.
- Act as a trusted advisor to local markets, providing strategic guidance and support on CRM initiatives to drive regional success.
- You have tenor experience in Customer Relationship Management (CRM), preferably within subscription-based services, eCommerce, technology, or a related industry.
- Experience in setting up and executing automated lifecycle campaigns, as well as ad hoc marketing initiatives.
- Proven ability to collaborate across multiple teams and work effectively with diverse stakeholders.
- Strong analytical skills with the ability to interpret data, generate insights, and build dashboards for campaign performance tracking.
- Experience in crafting communication plans tailored for various marketing channels.
- Adaptable and eager to learn in a fast-paced, evolving environment.
- Hands-on experience with CRM and campaign management tools such as Iterable, Braze, Salesforce, Clevertap, or Leanplum.
- Previous experience in food delivery, on-demand services, or eCommerce is a plus but not required.
- Familiarity with data visualization tools like Looker is preferred.
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
Along with a competitive salary and benefits, you will also be eligible for:
- Opportunity to be part of building something exceptional, in an international environment
- Lots of learning and growth in a globally scaling tech company
- Stock options available
Please note that we do not accept applications sent by mail. You should submit your application through our careers website!
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.