Tech
Jan 14, 2026
Creating clarity with data - A chat with Wolt’s Analytics Team
At Wolt, decisions move fast, and they’re rarely simple. With millions of orders across more than 30 countries, every change comes with trade-offs. The massive amounts of data generated bring both unique opportunities and challenges: how do you balance speed with rigour? When do you double down on a project, and when do you let it go because priorities have shifted?
That’s where Analytics comes in.
Meet Alejandro Requena, Kavitha Mohan, Rami Luhtala, and Salla Simola — four analysts with different backgrounds, working across Berlin, Helsinki, and Stockholm, but united by one mission: turning complex datasets into clarity.
Different paths, shared mindset
Ale moved from Bolivia to Berlin and now works in New Verticals Analytics, supporting grocery, pharmacy, and retail businesses. He studied business engineering in Chile, or as he puts it, “business crammed with a lot of maths and economics, but very little physics and chemistry.”
Kavitha, originally from India, brings nearly a decade of analytics experience to the merchant domain. After completing her master’s in Data Science and Business Analytics at Singapore Management University, she moved to Berlin. “I wanted to experience European culture,” she says, “and I love it here in the summer!”
Rami has been with Wolt the longest of the group. He joined in 2021 as a finance trainee and now supports leadership across Northern Europe through Business Operations Analytics. He studied Industrial Engineering and Management at Aalto University, minoring in Data Science and Machine Learning — and even wrote his master’s thesis for Wolt while working here.
Salla’s path into analytics came through academia. Originally from Finland, she studied economics at Aalto University up to the PhD level before deciding she wanted something faster-paced. “That’s what took me into tech,” she says. Today, she’s based in Stockholm, working on courier supply and demand as well as city management.
While their journeys into analytics may be different, they all share a belief that:
“Analytics gives you the space to step back, understand what’s really happening, and advise when the right decision isn’t obvious.” – Ale
What Analytics actually does at Wolt
Rather than simply reporting what happened, analytics teams at Wolt focus on understanding why something is happening — and what the best next move might be when the answer isn’t clear. In practice, this means working closely with product managers, engineers, operations, and leadership.
At its core, the work is about creating clarity.
“We create clarity by bringing data to the table,” says Salla.
Analytics doesn’t live in isolation at Wolt. The team is embedded across different areas supporting product decisions, business strategy, merchant success, courier operations, and long-term growth.
“If a business team says they want to grow by X%, we look at the product & ops initiatives that will help drive that growth,” Kavitha explains. “The goal is to use data to drive shared objectives, not just generate insights.”
What day-to-day work in Analytics looks like
No two days look the same in Wolt’s Analytics team. Depending on the domain, the work can range from short-term problem solving to longer-term strategic questions. Some days start with urgent issues that need quick answers; others are spent digging deep into patterns that shape decisions weeks or months ahead.
For Kavitha, much of the work revolves around merchant success. That can mean understanding why some merchants churn while others thrive, or figuring out how monetization, affordability, and quality interact across different stages of a merchant’s lifecycle.
“At its core, we’re trying to solve problems merchants face — whether they’re new to the platform or have been with us for years,” she explains.
Rami’s work in Business Operations Analytics sits close to country managers. He focuses specifically on the North Region. In the short term, that might involve helping a market understand why it’s falling behind its plan. In the longer term, it’s about answering bigger questions: how to grow sustainably, where to invest, and how to balance growth with profitability.
A big part of that work builds directly on the research coming from teams like Kavitha’s. If a country is struggling with merchant churn, Rami and his team look at the underlying insights and then work with local leadership to turn those recommendations into action on the ground.
“We split our work between fixing what’s urgent and shaping what’s important,” Rami says.
Salla’s work often combines quick, ad-hoc analyses with larger evaluation projects. One moment she might be answering a design question — like how far couriers typically travel before accepting their first task — and the next she’s evaluating experiments that test new delivery area shapes and their impact on demand and efficiency.
Ale consistently balances priorities to deliver sustainable, long-term impact. . One recent focus has been understanding the long-term impact of incentives: they might boost sales in the short term, but the real question is whether they create lasting value.
Moving fast, learning together
Across the Analytics team, one theme came up often when talking about life at Wolt: pace. Things move fast and decisions are made quickly.
“The speed of execution is extremely fast, faster than what I’ve experienced before, and something I really like!” Kavitha says. “Unlike other companies, we don’t get stuck in a loop of processes.”
For Salla, one of the most rewarding differences compared to previous roles has been the freedom in how problems are approached. Rather than following a single prescribed method, analysts are encouraged to apply their skills in different ways.
Working at Wolt also means dealing with the physical world, not just a digital product — something that adds both complexity and variety to the work.
“In addition to the app, Wolt also operates in the physical world,” Salla adds. “That sets some fun and challenging opportunities — and restrictions — for us versus fully digital companies.”
Beyond the nature of the work itself, culture plays a big role in why people enjoy working in Analytics at Wolt. Several team members point to the combination of empathy, curiosity, and genuine interest in using data to make better decisions.
“There’s a well-known saying about how culture eats everything for breakfast,” Ale says. “That’s exactly how I feel about Wolt.”
“Not only do you have good people who are full of empathy and understanding, you also have data- and insights-hungry stakeholders who really want to take the information you can produce and run with it. That gives meaning to our work.”
For Rami, who has spent his entire professional career at Wolt, the “energetic and youthful culture, and the drive to get things done” is a big reason he’s stayed. That culture also shows up in small, everyday interactions.
“If I send a message to even the biggest bosses, I can still use the same fun emojis that I would use with my closest friends.”
Because the Analytics team is spread across Berlin, Helsinki, and Stockholm, staying connected takes effort — and it’s something the team actively prioritizes. Regular rituals help balance the fast pace with connection.
“We have mandatory fun time in our weekly team meetings where we take 10 minutes and play icebreaker games,” Kavitha explains. “It helps take the pressure off before we talk about the serious stuff.”
There’s also space for deeper learning and reflection, through structured knowledge sharing across the team.
“Together with colleagues at Deliveroo, we run knowledge-sharing sessions where we discuss industry examples of advanced analytics and how they could be applied to problems we’re trying to solve,” Salla says.
Who would make a good Analytics Team member?
Someone who is comfortable with change — and knows when to dive deep, and when to move fast.
Because priorities can shift quickly, the team looks for people who can adapt without getting too attached to a single solution or project. Sometimes the hardest part of the job is deciding what not to work on, and being able to communicate that clearly to stakeholders.
Strong intuition for business also matters. Analysts are expected to think beyond the numbers and understand how one decision can ripple across merchants, courier partners, customers, and the wider platform.
“I always look for a person with great business intuition and understanding of the connections between actions,” — Rami
Just as important is collaboration. Analytics at Wolt is deeply embedded across teams, so the ability to translate insights into something others can act on is essential.
“Your insight is only as good as how well you can communicate it,” — Ale
Above all, curiosity and a willingness to learn go a long way. The problems are complex, the scale is large, and there’s always more to explore — which is exactly what makes the work meaningful.
