Strategy & Operations Manager, Growth & Marketing
Strategy & Business Development
Berlin, Germany
Full-time
As our Strategy & Operations Manager, Global Marketing, you are responsible for driving efficient growth by providing data driven support in shaping and optimizing our global growth and marketing strategies. Your focus will be on various consumer topics such as customer acquisition, user activity, user retention, and new verticals adoption, on a global level.
Collaborating closely with Marketing Leadership and various stakeholders across the company, you will have the opportunity to obsess over our consumer growth, identify investment opportunities, and help ensure efficient budget allocation of spend to maximize our ROI, through rigorous monitoring of our key performance metrics.
Your ability to blend analytical problem-solving with business acumen and creative strategic thinking will be critical in steering our company toward sustained long-term success.
In practice, this is what you'll be doing at Wolt:
Collaborate with key leadership stakeholders to drive our Growth and Efficiency OKRs, focusing on areas such as New Customer Acquisition, Retention, User Activity, and Cost Per Acquisition (CPA)
Evaluate the impact of selected marketing tactics, track our brand performance and develop our marketing funnel strategies (e.g. to improve the awareness and consideration of Wolt)
Facilitate weekly business review meetings and collaborate daily with Regional Marketing Directors and Regional Heads of Strategy & Planning
Provide data driven insights for the allocation of our marketing budget across various channels, funnel stages and incentives, both online and offline, in order to optimize the growth of the platform
Manage global Business Development projects, such as building new investment frameworks and scaling them across the markets
Lead and coordinate global acceleration initiatives driven by the growth and marketing teams to help ensure consistent execution, impact and follow-up
Facilitate knowledge exchange and maximize performance by collecting and sharing best practices across different regions and markets
Our humble expectations
You have 4+ years of work experience within similar industries, consulting, investment banking, technology or related. Experience from e-commerce, digital marketing as well as growth strategy is a plus.
You enjoy solving problems, have excellent Excel skills and are comfortable with handling and analyzing data. It's a plus if you're also experienced with online analytical tools (SQL a plus)
You have experience in forecasting, financial planning & budget allocation
You have an analytical approach when using data to design, develop and execute marketing strategies
You have strong attention to detail and ability to own a project, work independently and ask for guidance when needed
You do not shy away from getting your hands dirty, building and testing - you have prior experience in a fast-moving environment with a strong focus on achieving targets and getting things done
You communicate clearly and concisely in written and verbal comms and are fluent in English
Next steps
Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.
Does the role sound like you? Join us today to build Wolt together!