As a Restaurant Marketing Manager you will develop and execute tailored marketing strategies, aimed at improving partner visibility, driving growth, and increasing customer engagement on our platform.

Key Responsibilities

1. Marketing Strategy Development:

• Develop and execute marketing strategies customized for the most popular restaurant partners on the Wolt platform.

• Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.

2. Campaign Planning and Execution:

• Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.

• Collaborate with the local marketing team and our media agencies to create various advertising content, including digital ads, social media promotions, digital out of home, email marketing & more.

• Manage the marketing budget for our exclusive partners, ensuring efficient resource allocation and adherence to financial targets.

3. Partnership Management:

• Develop and maintain strong relationships with key stakeholders at our exclusive restaurant partners.

• Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.

4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:

• Ensure that partner restaurants maintain consistency within the Wolt app, aligning with our brand guidelines.

• Explore opportunities for cross-promotions with other brands or influencers.

• Collaborate on co-branded marketing initiatives to drive growth and customer engagement.

• Support the creation and setup of various customer engagement tools like newsletters, push notifications, in-app pop-ups, and local incentive campaigns.

5. Performance Reporting, Data Analysis & Insights:

• Prepare regular performance reports highlighting key metrics and areas for improvement.

• Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.

• Use data-based insights to optimize marketing strategies and improve return on investment (ROI).

• Bachelor's or Master's degree in Marketing / Communication with 4-6 years of marketing experience

• Strong B2C marketing and strategic partnership expertise

• Demonstrated leadership and team management skills

• Proficiency in digital marketing and analytics

• Effective communication and presentation abilities

• Native german speaking & business fluent in English

• Strategic thinking and results-oriented mindset

• Compliance awareness and adaptability in a dynamic marketing landscape

• Cool office in Belin

• Independent work in a dynamic, international team

• A fast-growing tech company with many career opportunities 

• Attractive salary package 

• Discount on Wolt orders

• Modern work equipment

• Various soft drinks, coffee, and fruits in the office

• Urban Sports Club membership subsidy

• Weekly all-hands meetings and regular team events

• Flexible working hours policy + 30 days of paid vacation

• Subsidized Deutschlandticket (Germany Train Ticket)