Hey, you look like you might be our new  CRM Manager/Specialist


Tokyo, Japan


The CRM Manager, reporting to the Head of Marketing Strategy & Planning, is responsible for leading the strategy and execution of customer communication efforts across the market. This role is pivotal in optimizing our customer interactions, to drive engagement, retention and loyalty of our customer base. You will play a key role by concepting, creating, optimizing our communication for designed regional campaigns, and country campaigns. This role requires a blend of strategic thinking, data analysis, and cross-functional collaboration to deliver exceptional customer experiences and achieve business and marketing objectives. You will own the marketing channel inventory of the country, overseeing the allocation, usage, and optimization of various channels for partners/vertical campaigns. This process ensures that our placements are effectively utilized to drive desired business outcomes, without compromising the experience of our user base.

Responsibilities & Duties

  • Own the market plan for customer communication and communication inventory including email and push messaging
  • Understand the full view of communication, including global programs and local sends to our user bases.
  • Oversee the execution of the communication plan, analyze the outcomes and monitor opt-outs where needed.
  • Collaborate closely with global marketing automation team to optimize the full customer journey
  • Maintain a clear communication plan overview that is shareable with regional and global stakeholders.
  • Foster an experimentation culture where new initiatives can be trialed and iterated upon to optimize value creation.
  • Collaborate with the Consumer Business and other functions in order to define growth levers and unlock insights to optimize campaign performance.
  • Collaborate with global teams to align market strategies with global standards.

Our humble expectations

  •  Mid level experience in a CRM role, with a focus on segmentation, life-cycle management and stakeholder management. 
  • Good record of successful cross-channel (email, push, in-app messages etc.) life-cycle communication.
  • Experience with End-to-end planning, development and execution of large-scale engaging life-cycle campaigns. 
  • Customer-first attitude: ability to put yourself in customer shoes and have a deep understanding of customer segmentation. 
  • Excellent verbal and written communication skills and strive to have a customer-first mindset.  
  • Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision. 
  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You’re not afraid to take responsibility and ownership of your work
  • Technically-savvy and comfortable with technical matters, but you also care about how your communication looks and what message you send to Wolt users. 
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance. 
  • Strong analytical skills. You’ll need to be able to analyse complex data sets and make decisions off the back of those.
  • Fluent in English and Japanese

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.

You will fit into a truly diverse team across 23 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.

What you’ll get by joining us:

Opportunity to be part of building something exceptional, in an international environment
Lots of learning and growth in a globally scaling tech company

If you have any further questions about the position, you can turn to:

Somi Jung, Talent Acquisition Recruiter - somi.jung@external.wolt.com

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

Apply now

Basic information


You're welcome to send us supporting docs, e.g. a resume and a cover letter. Please only submit PDF files.

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    Product: Juan, Data - portrait
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