Role Overview:

The Content Specialist is the brand guardian for the Swedish market, ensuring all content is of the highest quality, culturally relevant, and aligned with our brand identity. Reporting to the Regional Content Manager, you will be responsible for maintaining the consistency, accuracy, and impact of all customer-facing content. With a meticulous eye for detail and a strong focus on driving performance, you will oversee and create all local content before publication, ensuring messaging is not only on-brand but also resonates with the local audience and influences consumer behavior effectively.

This role demands a proactive, collaborative, creative, and results-driven individual who can take full ownership of content initiatives in the Swedish market. You will be hands-on in the execution of all owned media—adjusting creative templates, copywriting, and managing the technical (yet user-friendly) setup of audiences and app banners within internal tools. Your responsibilities will extend to collaborating cross-functionally and leading localization efforts for both regional and global projects and campaigns. Additionally, you will plan, curate, and optimize user-generated content (UGC) for social media platforms, working closely with collaborators and agencies to create engaging, high-quality content that resonates with target audiences. As part of an international Content team with colleagues in nine different countries, you will have the opportunity to exchange insights and gain a deeper understanding of global content strategies while tailoring them for local success.
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What you’ll be doing:

• Act as the brand guardian for the Swedish market, ensuring all content aligns with brand guidelines and maintains a high standard of quality.
• Plan, execute, and quality-check content for local and regional campaigns across App (Discovery), CRM, social media, influencer, and performance marketing activities.
• Translate, write, and refine marketing materials to ensure cultural and linguistic relevance.
• Work closely with Regional Brand Marketers to maintain brand tonality and messaging consistency.
• Work closely with local marketing managers to drive impactful campaigns.
• Implement changes in in-app inventory (such as Discovery) in collaboration with the Consumer team.
• Collaborate with influencer marketing agencies to create and share engaging, high-quality content.
• Support broader marketing campaign execution and oversee the quality of all localized materials.
• Coordinate with local marketing managers to drive impactful campaigns.
• Work cross-functionally with global teams to align regional strategies with global standards.
• Monitor and analyze content performance, identifying opportunities for optimization and improvement.

• A background in Marketing, Communications, or a related field—formal education is valued, but relevant experience matters just as much!
• Experience in content creation and localization, with a keen eye for accuracy and consistency.
• Strong creative writing and translation skills, ensuring messaging resonates across different audiences.
• Awareness of cultural nuances and local market trends to craft impactful content.
• A proactive mindset—you take initiative, work independently, and bring fresh ideas to the table.
• Ability to analyze content performance and apply insights for continuous improvement.
• Strong organizational skills with the ability to manage multiple projects effectively.
• Fluency in Swedish and English, both written and spoken.

Preferred Skills:

• Experience in social media management and community engagement.
• Experience working with influencers and managing partnerships.
• Basic knowledge of design tools (e.g., Photoshop) is a plus but not a requirement.

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for:

• Opportunity to be part of building something exceptional, in an international environment
• Lots of learning and growth in a globally scaling tech company
• Stock options available

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!