Global Promotions Director - Wolt Ads
Marketing
Helsinki, Finland
Full-time
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
At Wolt Ads, we’re on a mission to help partners grow their businesses by connecting them with customers in the moments that matter most. With high visibility across our app and beyond, Wolt Ads drives engagement, new customers, and incremental sales.
In the Wolt Ads team, we’re on a mission to help our partners grow their businesses. Wolt Ads helps our partners get closer to their ideal customers by offering high visibility for their brand, business, and products across our app and beyond. With more engagement, more customers, and more sales, Wolt Ads really delivers.
Wolt’s Ads & Promotions organization’s mission is to turn partner investment into measurable, scalable growth for merchants, customers and the platform. We’re building a unified ecosystem that connects Ads, Promos and Rewards through product, automation and disciplined commercial execution — and promotions are the engine that will drive merchant-funded growth and stronger platform economics.
We’re hiring a senior leader to own global promotions: strategy, product, measurement and operations. You’ll design solution-oriented promo products (self-serve and enterprise), build the regional operating model and centralized capabilities, run a program of trials and pilots, and create auditable billing & compliance processes so promotions can scale across markets while delivering demonstrable merchant ROI. Success in this role is measured by merchant-funded promo revenue and % of GOV, clear positive incrementality, higher merchant participation and reliable, auditable promo operations.
What you’ll be doing
- Define and own the global promotions strategy and roadmap that integrates with Ads and Rewards, translating the 2026 Ads & Promos ambition into deliverables.
- Lead product and solution delivery for merchant promo surfaces (e.g., Deals Hub, Offer Assistant, evergreen campaigns, occasion-based deals), prioritizing levers that increase merchant ROI and platform health.
- Own measurement, incrementality and reporting: establish definitions (iROAS, iGOV/VP), run A/B/incrementality experiments and deliver dashboards and benchmarks for global, regional and local stakeholders.
- Build and run the operational backbone: billing, settlements, approvals, auditability and compliance across markets to reduce invoicing friction and regulatory risk.
- Drive commercial adoption: partner with Account Management, Enterprise Sales and CRM to embed promos into AM playbooks, telesales, incentives and automated CRM flows to grow participation and promo € per merchant.
- Run central trials and activation budgets, scale winners and lead a small global team while hiring and enabling regional promo leads.
Day-to-day in this role you’ll:
- Work with the Product organization to deliver the Promotions Roadmap
- Work with Global, Regional and local operations team to ensure that your strategy is being deployed in our 33 markets and driving the desired outcomes
- Work with the Global Ads & Promos support functions in Marketing, Finance, Strategy, Analytics etc to bring your plans to life.
- Meet our partners in local markets to get first hand user feedback on our products and plan your upcoming releases
Our humble expectations
- 8+ years of experience in product, commercial or operations leadership roles in commerce/marketplace, retail media, food delivery or growth marketing with direct ownership of promotions or incentive programs.
- Proven track record launching and scaling merchant-funded promotions or promo/ad products that moved adoption, revenue and merchant ROI.
Deep measurement experience: owned incrementality testing, attribution, iROAS/iGOV metrics and partnered with analytics/data engineering to deliver experiments and dashboards. - Demonstrated experience building operational/billing processes for financed promotions or advertising products, ensuring auditability and tight settlements.
- Strong cross-functional leadership: experience working with Engineering, Product, Analytics, Finance, CRM, Legal & Sales to ship complex, regulated products.
- Commercial and analytical mindset: comfortable with merchant economics, subsidy/co-funding design and P&L tradeoffs.
- Data/AI fluency: experience working with data science/ML teams or with ML-based recommenders (or a strong appetite to lead ML-backed product initiatives).
- Excellent English communication skills and ability to work across time zones; ability to travel internationally
What we offer
- A high-visibility, high-impact role: you’ll build the global promotions function that directly drives merchant investment and platform growth.
- Broad remit across product, commercial and operations — autonomy to design the operating model, run central trials and hire regional leaders.
- Work at the intersection of AI, product and commerce: opportunity to deliver ML-driven Promo Wizards, recommendation engines and automated CRM programs.
- Cross-functional exposure and career growth: partner with senior leaders across Ads, Merchant, Finance and Legal; clear path to broader senior roles (Head/VP level).
- Competitive salary, equity and benefits, flexible working and generous employee perks (local benefits vary by country).
Location
This role can be based in our offices Finland
Wolt Ads is growing fast. Join us to shape the future of Retail Media at Wolt and help some of the world’s biggest brands connect with millions of customers.
Next steps
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
Wolt Ads is constantly expanding and evolving, check out how we help businesses grow and what opportunities lie ahead! https://explore.wolt.com/en/fin/wolt-ads
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
"We trust our people and give them the freedom to own their domain.
In day-to-day, this means meaningful responsibilities and feedback for every employee at Wolt."
- Catalina, Global Head of Wolt Ads
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.
"We trust our people and give them the freedom to own their domain.
In day-to-day, this means meaningful responsibilities and feedback for every employee at Wolt."
- Catalina, Global Head of Wolt Ads
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.