As a Senior Marketing Manager, Enterprises & Strategic Partnerships you will develop and execute tailored marketing strategies, aimed at improving brand visibility, driving growth, and increasing customer engagement on our platform.
 

Key Responsibilities:

1. Marketing Strategy Development:

• Develop and execute marketing strategies customized for nationwide restaurant partners on the Wolt platform.
• Create comprehensive 360 marketing plans, including advertising campaigns across various channels (paid, owned, earned), promotions, and co-branded initiatives.

2. Campaign Planning and Execution:

• Plan and execute marketing campaigns to promote partner restaurants on the Wolt platform.
• Collaborate with the local marketing team and our media agency to create advertising content, including digital ads, social media promotions, and email marketing.
• Manage the marketing budget for nationwide partners, ensuring efficient resource allocation and adherence to financial targets.

3. Partnership Management:

• Develop and maintain strong relationships with key stakeholders at nationwide restaurant partners as well as third party partners.
• Collaborate with the partner's marketing and operations teams to align strategies and achieve common goals.

4. Brand Consistency, Cross-Promotions, CRM, and Co-Branding:

• Ensure that partner restaurants maintain branding consistency within the Wolt app, aligning with their brand guidelines.
• Explore opportunities for cross-promotions with other brands or influencers.
• Collaborate on co-branded marketing initiatives to drive growth and customer engagement.
• Support the creation and setup of various customer engagement tools like newsletters, push notifications, in-app pop-ups, and local incentive campaigns.

5. Performance Reporting, Data Analysis & Insights:

• Prepare regular performance reports for, highlighting key metrics and areas for improvement.
• Monitor and analyze the performance of marketing campaigns and promotional efforts across Wolt-owned and external channels.
• Use data-based insights to optimize marketing strategies and improve return on investment (ROI).

• Bachelor's or Master's degree in Marketing / Communication with 4-6 years of marketing experience. 
• Strong B2C marketing and strategic partnership expertise.
• Demonstrated leadership and team management skills.
• Proficiency in digital marketing and analytics.
• Effective communication and presentation abilities.
• Native german speaking & business fluent in english
• Strategic thinking and results-oriented mindset.
• Compliance awareness and adaptability in a dynamic marketing landscape.

What we offer

• Cool office in the heart of Berlin
• Independent work in a dynamic, international team
• A fast-growing tech company with many career opportunities 
• Attractive salary package 
• Discount on Wolt orders
• Modern work equipment of your choice (MacBook, iPad)
• Various soft drinks, coffee, and fruits in the office
• Comprehensive internal educations
• Weekly (virtual) all-hands meetings and regular team events
• Flexible working hours policy + 30 days of paid vacation