Hey, you look like you might be our new  Regional Media Buying Manager

Marketing

Helsinki, Finland

Full-time

We are on a mission of growing our business within the North region (Nordics, Baltics and Luxembourg) and we are now looking for a professional marketeer to join our team. As the Media Buying Manager, you will be responsible for executing the full-funnel media buying strategies across various channels, from awareness to conversions. Reporting to the Head of Regional Media Buying, you will be responsible for planning, negotiating and purchasing ad space, ensuring our message reaches the target audience effectively and within the budget.  

Together with the performance marketing colleagues, you will be responsible for delivering the regional growth of our markets by executing a multi-channel strategy. You will collaborate with the User Acquisition Team, as well as our Brand Performance team to deliver top-nodge 360 channels campaigns .

You will be responsible for optimizing the media budget, to maximize the impact of our marketing campaigns. You will work closely with our performance marketing team, to make sure we effectively play offline and online channels altogether. This role requires a combination of analytical skills, negotiation prowess, and industry knowledge to effectively reach target audiences and achieve marketing objectives.

Responsibilities & Duties

  • Work closely with the Head of Regional Media Buying to plan and execute on media buying strategies.
  • Drive the media buying plan cross channels, with an integrated full-funnel approach - offline and online, working alongside the Performance Marketing team
  • Taking responsibility for development and implementation of regional media strategy including media cooperation, planning, placement, analysis and optimization (e.g. at touchpoints, TV, print, OOH, radio, podcast in close cooperation with regions media agency and media group)
  • Analyze and optimize media buying to improve ROI and drive incremental value to our business. Work alongside our analytics team, to ensure regional media data collection from external parties. 
  • Lead negotiations with media agencies and media vendors to secure effective ad placements, as well as create regular reports with recommendations for action for continuous optimization of media activities. Controlling of regional media agency and creation of agency briefings
  • Implement innovative buying strategies to reach target audiences effectively at every stage of the funnel.
  • Collaborate with the rest of the marketing team to ensure cohesive messaging across campaigns. Align with the Regional Brand Marketing team to ensure alignment of media strategies with broader business objectives.
  • Support Regional Head of Media Buying to select media agencies for the region
  • Monitor trends and innovations in media to stay ahead of the curve.

Our humble expectations

  • Proven experience as Media Manager or similar; experience in digital media is preferred
  • 4-6 years professional experience in planning, implementation, and analysis of media campaigns, ideally in regional or global environment
  • Excellent communication and presentation skills
  • Organizational and multitasking abilities
  • Open minded, positive can-do attitude
  • The role is based either in Finland, Estonia or Sweden.

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 

We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!

If you have any further questions about the position before submitting an application, you can turn to:

Laura Ilioaea, Talent Acquisition Partner:
laura.ilioaea@external.wolt.com

Please note that we do not accept applications coming in via email. Please submit your application in English via our job portal.

Apply now

Basic information

Attachments

You're welcome to send us supporting docs, e.g. a resume and a cover letter. Please only submit PDF files.

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