Hey, you look like you might be our new  Marketing Strategy and Planning Manager/Specialist


Tokyo, Japan


Job Overview

The Strategy and Planning Manager plays a pivotal role in shaping the future of our marketing initiatives within the designated region. Reporting directly to the Head of  Marketing Strategy and Planning, this individual is tasked with the development, execution, and continuous refinement of our marketing strategy and planning processes, including area and city expansions. You will collaborate closely with cross-functional teams to ensure alignment with overall business objectives while leveraging market insights to drive regional growth. This role requires a combination of strategic thinking, analytical skills, and creative problem-solving to optimize marketing efforts across various channels and markets. Your contribution will ensure our marketing strategies are both innovative and aligned with our broader financial and operational goals.


Responsibilities & Duties

  • Assist in the development and implementation of market - specific marketing strategies and campaigns to support business objectives.

  • Strong experience with analytics and data processes 

  • Ensure solid plans for city and area expansions and that media plans are executed to drive business results, coordinating with Rx and NV Partnership marketing for local support, as well as with the Brand marketing team to ensure we are consistent with our business narrative.

  • Manage regional marketing budgets effectively, tracking campaign performance and ensuring country targets are met. Optimize marketing mix allocation to maximize impact 

  • Coordinate the execution of marketing plans, ensuring they align with country and organizational goals.

  • Support the forecasting of marketing outcomes, help set clear objectives, and contribute to strategic long-term planning.

  • Monitor KPIs to inform marketing investment decisions and strategy adjustments.


  • 事業目標をサポートするための市場別マーケティング戦略およびキャンペーンの開発・実施を支援する。
  • アナリティクスとデータプロセスに関する豊富な経験 
  • RxおよびNVパートナーシップのマーケティングと調整し、現地でのサポートを行うとともに、ブランド・マーケティング・チームと調整し、ビジネス・ストーリーとの一貫性を確保する。
  • 地域のマーケティング予算を効果的に管理し、キャンペーンのパフォーマンスを追跡し、各国の目標が達成されるようにする。効果を最大化するためのマーケティングミックス配分の最適化 
  • マーケティングプランの実行を調整し、国や組織の目標との整合性を確保する。
  • マーケティング成果の予測をサポートし、明確な目標設定を支援し、戦略的長期計画に貢献する。
  • KPIをモニタリングし、マーケティング投資の決定や戦略の調整に役立てる。

Our humble expectations

Our humble expectations

  • 3+ years of experience working in consumer/brand marketing from a tech, eCommerce or similar industry. 

  • Strong analytical skills and confidence working with data. SQL experience is a plus

  • Proven experience in delivering targets in a fast paced environment.

  • Experience in managing marketing budgets & business plans for different marketing channels.

  • Solid experience with stakeholder management

  • Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You’re not afraid to take responsibility and ownership of you and your team’s work

  • Eager to learn and thrive in a dynamic, constantly changing environment.

  • Fluency in English(Professional Working Proficiency) and Native Japanese / Bilingual Proficiency).



  • ハイテク、eコマース、または類似業界での3年以上の消費者/ブランドマーケティング業務経験。ソーシャルメディアプランニングやエージェンシーマネジメントの経験があれば尚可。
  • 強力な分析スキルとデータを扱う自信のある方
  • スピード感のある環境でクリエイティブなキャンペーンを実施した実績のある方。
  • 様々なマーケティングチャネルに対するコミュニケーションプランの作成経験。
  • マーケティングコミュニケーションツールの使用経験
  • 常に変化し続けるダイナミックな環境で学び、成長する意欲のある方。
  • 英語(プロフェッショナルとしての実務能力)と日本語(ネイティブ/バイリンガル能力)に堪能であること。
  • 恵比寿オフィスに週3回通える方。(hybrid勤務可)

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary and benefits, you will also be eligible for our stock option plan.

You will fit into a truly diverse team across 23 countries - what really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity. Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring, is on our daily agenda.


What you’ll get by joining us:

Opportunity to be part of building something exceptional, in an international environment
Lots of learning and growth in a globally scaling tech company

If you have any further questions about the position, you can turn to:

Shimi Arai, Talent Acquisition Partner - shimi.arai@external.wolt.com

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

Apply now

Basic information


You're welcome to send us supporting docs, e.g. a resume and a cover letter. Please only submit PDF files.

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