Hey, you look like you might be our new  Digital Marketing Specialist


Oslo, Norway


Are you both analytical and creative? Do you thrive under pressure? Do you enjoy diving into large datasets and discovering insights unlocking business potential? Are you an experienced analyst, digital marketing specialist, or performance marketer with a true ‘growth’ mindset? Do you get excited about understanding consumer behavior and shaping the future of delivery and retail? If this sounds like you, then we’d love to chat!

Role Background

So… we have built this rocketship. We call it Wolt. And we’re on a mission to make cities a better place to live with the help of technology. We started in 2014 in Finland, and with a customer-obsessed mindset, we have now reached 23 countries. We are best known for our food delivery platform, yet we are on a journey to become an ‘’everything’’ app so you can get almost anything in your city delivered to your doorstep in less than an hour. We’ve grown significantly in the last few years, and we’re just getting started. 

We launched in Norway in 2018 and have since grown our national coverage in more than 19 cities in Norway, including Oslo, Trondheim, Bergen, Stavanger, Kristiansand and Tromsø to mention a few - with more more cities to come.

In this role, you will help us grow and engage our user base by acquiring new customers and activating existing ones. You will design and run experiments to increase conversion rate and average basket size. You will analyze customer data to help us identify the right incentive level. Your main goal will be growing our business. To succeed you need to have an analytical mindset. You must be able to translate data and analysis into actionable marketing activities. 

What You Will Be Doing

  • Design experiments and run A/B tests to increase engagement rate, conversion rate, average basket size, and frequency of purchase
  • Analyze customer data to identify profitable customer segments
  • Run digital marketing campaigns to acquire new customers and ensure that growth targets are met by carrying out marketing activities in owned (app, push, or similar) and paid channels (search, display, social media, or similar)
  • Understand the drivers of customer retention and leverage on opportunities to create stickiness and customer loyalty
  • Determine the right incentive level for the right segment
  • Own incentive budget and increase ROI by designing and implementing cohorted incentive plans
  • Build reports, create dashboards, and carry out analyses to monitor the performance of marketing campaigns, and to identify areas for improvement
  • Design and implement growth campaigns (online and offline) based on customer insight
  • Monitor and evaluate the effect of our campaigns and activities and optimize their performance 
  • Understand consumer behavior by analyzing customer data
  • Build robust processes to run campaigns and evaluate their effectiveness
  • Collaborate closely with local and central marketing teams and other key stakeholders in campaign design and execution
  • Support marketing managers and marketing operations team with ad-hoc marketing tasks (e.g., copywriting, localization of marketing materials and assets)

Our humble expectations

  • Bachelor or Master of Science in business, finance, statistics, strategy or similar fields 
  • 3+ years of experience in consumer marketing, CRM, or growth hacking from a tech, eCommerce or similar industry
  • Strong analytical skills and confidence working with data
  • Competence on database marketing and affinity with relevant tools and systems (e.g., Looker, Tableau, PowerBI, SAS or similar)
  • Proven ability to deliver creative campaigns in a fast paced environment
  • Experience in creating marketing plans for different marketing channels
  • Eager to learn and thrive in a dynamic and constantly changing environment
  • Tech savvy and experienced with digital marketing and analytic tools (e.g. Google Analytics, Business Manager, Google / Bing Ads)
  • Ability to base decisions on market and customer insight
  • Is ambitious, hardworking, structured and result oriented 
  • Ability to own a project from start to finish and to work autonomously and proactively
  • Fluency in English and Norwegian

What you’ll get by joining Wolt:

  • Making an impact. Day to day you will be working on and driving forward the marketing and growth of the restaurant industry, making cities a better place to live in, and helping Wolt to become the best in the world delivery service in a competitive and rapidly evolving last-mile delivery landscape.

  • Being part of an ambitious team in a flat international organization. Things move fast in our office in the center of Oslo. We love to get things done, take ownership, and innovate, but we always make sure to have fun in the process!

  • Learning never stops. We operate in a very fast-developing industry, which means there is always something new to learn and different opportunities to develop within Wolt.

  • Owning what you build. We offer a competitive compensation package together with a stock option plan, hence you can own a piece of the company you are helping to build.

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 

We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!

If you have any further questions about the position before submitting an application, you can turn to:

Laura Ilioaea, Talent Acquisition Partner:

Please note that we do not accept applications coming through email due to GDPR. Make sure to apply through our careers page!

Apply now

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    Product: Juan, Data - portrait
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