Global Head of Ad Operations - Wolt Ads
Marketing
Berlin, Germany
Full-time
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
In the Wolt Ads team, we’re on a mission to help our partners grow their businesses. Wolt Ads helps our partners get closer to their ideal customers by offering high visibility for their brand, business, and products across our app and beyond. With more engagement, more customers, and more sales, Wolt Ads really delivers.
About the Role
At Wolt, we’re building a global Ads & Promotions business that helps brands and merchants reach customers at the point of intent both inside our app and across a growing network of off-app partners. As this business scales across 30+ markets, we’re looking for a pragmatic, highly experienced Global Head of Ad Operations to build and lead our global Ad Operations function.
This is a role for someone who loves turning complexity into clarity. Someone who can take a closed deal and ensure it becomes a flawless campaign, on time, on spec, and at scale. And someone who knows what “enterprise-grade” actually looks like: predictable SLAs, clean billing, auditable data flows, and zero surprises on launch day.
If you’re excited about building the global engine that powers Wolt Ads, this is your opportunity.
What you’ll do
As our Global Head of Ad Operations, you’ll build and run the end-to-end campaign operations function for both our in-app and rapidly expanding off-app channels.
Your work will include:
- Build and standardize the global campaign lifecycle - From deal handoff to creative intake, trafficking, QA, launch, optimization and billing — you’ll define the playbook, SLAs, and automation that make campaigns run smoothly across all markets.
- Own the creative pipeline - Set clear creative specs and brief templates, guide Celtra/creative CMS usage, align SLAs with Creative Studio and partner agencies, and oversee approvals for partner creatives.
- Create a consistent trafficking & QA framework - Standardize trafficking and QA across internal ad tooling and off-app platforms (Symbiosis, StackAdapt, Magnite, and others). Ensure tagging, event tracking (AppsFlyer), deeplinks and automated validations are robust and reliable.
- Be the operational owner for partner integrations - Oversee onboarding, runbooks, data flows, reconciliation, and ongoing governance for our key platform partners.
- Partner with Product & Engineering to automate - Help build automation for trafficking and QA, telemetry for operational performance, templates and catalog ingestion, and reduce repetitive work at scale.
- Guarantee delivery quality & clean reporting - Reconcile delivery against committed KPIs, ensure accurate invoicing and settlements in partnership with Finance, and uphold campaign hygiene across all channels.
- Build and scale the global Ad Ops team - Centralize local specialists under one org, define roles and growth paths, hire new talent, and run global enablement for Sales, Account Management, and Creative teams.
- Run continuous improvement - Maintain the global playbook, lead training, manage escalations, and run postmortems when needed. You’ll make sure we get better every month.
What we’re looking for
We’re looking for a senior operator who brings:
- 8–12+ years of Ad Ops / Campaign Ops / Platform Ops leadership in ad tech, retail media, marketplaces, DSPs/SSPs, or agencies — ideally with global scope.
- Deep expertise in trafficking and campaign management, ad servers, creative formats (display/video/HTML5), deeplink/click mechanics, SDK/event flows (AppsFlyer or similar), and QA.
- Hands-on knowledge of walled gardens and programmatic ecosystems (Meta/TikTok/Google + DSP/SSP flows like StackAdapt, Magnite, Koddi) and managing data flows for off-app activations.
- A strong track record building global SOPs, SLAs, runbooks, and automations that improve reliability and reduce manual effort.
- Cross-functional leadership at scale, especially through change: Sales, Product, Engineering, Creative, Analytics, Finance, Legal.
- Confidence with data — defining ops metrics, building dashboards, running RCA; SQL/BI skills are a plus.
- Excellent communication skills and the ability to train non-ops stakeholders across markets.
- Willingness to travel internationally (~30%) and collaborate across time zones.
Why join us
- You’ll take ownership of the global engine that powers one of Wolt’s fastest-growing businesses, turning Sales wins into real results for brands and merchants across 30+ markets. Your decisions will directly shape our product, tooling and commercial success.
- You’re joining at the perfect moment. Wolt Ads is scaling fast across both in-app and new off-app channels (Symbiosis + DSP/SSP integrations). You’ll define what enterprise-grade ad operations look like at Wolt from day one.
- You’ll build and lead a unified global Ad Ops team, partner closely with senior leaders, and set the standard for how campaigns run across our markets, with a clear path toward broader Ads/Platform leadership roles.
- And because we’re a product-driven company that ships quickly, you won’t just design processes, you’ll help build the automation, QA systems, templates and ML/AI tools that bring them to life.
- All of this comes with competitive compensation, equity, flexible working, and the chance to work with top partners like Symbiosis, StackAdapt and Magnite, alongside a sharp, humble, ambitious team.
Next steps
Apply:
Please share your CV and a brief cover note that includes:
- A concrete example of a runbook or process you built that improved campaign reliability or speed.
- An end-to-end campaign you operationalized for walled gardens or programmatic partners - including tools, partners, and KPIs.
Interview flow:
- Recruiter screen
- Hiring manager deep dive
- Case / take-home
- Cross-functional panel Case Interview (Product/Engineering/Sales/Finance)
- Final Interview
Wolt Ads is constantly expanding and evolving—check out how we help businesses grow and what opportunities lie ahead! https://explore.wolt.com/en/fin/wolt-ads
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
"We trust our people and give them the freedom to own their domain.
In day-to-day, this means meaningful responsibilities and feedback for every employee at Wolt."
- Catalina, Global Head of Wolt Ads
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.
"We trust our people and give them the freedom to own their domain.
In day-to-day, this means meaningful responsibilities and feedback for every employee at Wolt."
- Catalina, Global Head of Wolt Ads
More than fancy ads
We’re here to figure out how we can help new people find Wolt and remind existing customers to keep coming back.
We’re strong advocates for experimenting and testing, but have a ‘do more with less’ approach.
Our culture
At Wolt, you’ll learn more, build more, and ship more than in most other companies.
You’ll be challenged a lot, but also have a lot of fun on the way. All of which comes from working with passionate, caring, down-to-earth and super-smart people.
The delivery of (almost) everything
In 2014, we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world.
We’ve always taken an ambitious but sustainable approach to growth. And, as part of the DoorDash team, we can keep on dreaming big and expanding across the globe.